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What companies are actually doing to empower Women in Tech : The theory vs the reality
So much awareness these days, (to my delight), is about rectifying the gender imbalance in the work place across pretty much all industry sectors and tech is no exception to jump onto this band wagon. Yay (so I thought). What companies are claiming they will do:...
Location Based Marketing, what is it and how to take advantage of this trend
Click here to listen to the podcast Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means using the...
Tech Media on SAFM: Top mobile trends for the 2018 consumer
This week on @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and to ensure that we move towards from just having a mobile/digital...
TECH MEDIA ON SAFM : SA’S TOP SHOPPING/ECOMMERCE APPS
This week on @SAFM with @AshrafGarda I will be chatting about South Africa's leading shopping/e-commerce apps that are currently available on the app market. Shopping/retail apps are growing in popularity globally and also locally. However, the presence of a mobile...
Tech Media on SAFM : Top Fitness Apps
This week on @SAFM with @AshrafGarda I will be chatting about the leading fitness apps that are currently available on the app market. Fitness apps are growing in popularity at the moment when looking at ad spending on Facebook. In particular, this genre of apps have...
How I survived the first 3 years as a startup in the tech industry
3 Years On: The journey so far A few weeks ago I reached the second milestone in my company's career – the 3 year anniversary (the first milestone was reaching 1000 days in business). Like any major milestone in one's life, such as a relationship anniversary or...
Biz Trends: Top 5 Mobile Trends to help you plan for 2017
This is not another “year of the mobile” trends piece – that ship sailed 5 years ago. Sadly, if you do not have a mobile presence then you really should not be playing in the digital space, because now in 2017, it is not a matter of digital vs mobile or marketing vs...
[interview] Apps for your Business on CBNC Africa
Evaluating the App-opportunity
"There is an app for that” is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi, to checking your bank balance, there is almost an app for everything. However, as a brand or SME who has not yet jumped onto this app bandwagon,...
Tech Media on SAFM : Top apps for reading/consuming content
This week on @SAFM with @AshrafGarda I will be chatting about the best apps for reading or consuming content. As a mobile and growing smartphone society I have picked out my current top 5 apps that are the best in user experience 1. Audible...
Getting mobile news content right for a roaming audience (Nairobi Business Monthly, Feb 2016)
How social media (using the power of mobile) can help you win at Omni-channel
In our current digital age, omni-channel is no longer a strategy just for retailers. Social media makes all brands accessible and exchanges seamless. On social media you can reach your consumers, research them and personally engage with them. While not the only part...
Tech Media on SAFM talking about Shopping Apps
Click here to listen to a recording of the show This week I have discussed my top 5 shopping apps on @SAFM with @AshrafGarda on Tech Media today: 1. Kauai Loyalty App - http://www.kauai.co.za/promotions/kauai-loyalty-app Price: Free Launched late last year on both...
An Enterprise driven Omni-channel strategy must empower the mobile workforce
Click here to listen to a recording of my chat with Katleho Mogase where we unpack what Omni-channel actually means More and more South African companies across industries are talking about building Omni-channel strategies and infrastructures to give customers a...
Top 7 tips for women in tech
Click here to listen to a recording of the show As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time. After being bombarded with the question on "How...
Thoughts from a female leader in the tech industry
The burning question that any female in tech is being asked at the moment is “How have you managed to cope as a female in tech? “ After 17 challenging years in the technology industry, I am usually on the receiving end of this question about 20 times a year. However,...
Tech Media on SAFM talking about Useful Apps for running a small business
Click here to listen to a recording of the show This week I have discussed my top 5 apps that I find useful in running a small business on @SAFM with @AshrafGarda on Tech Media today: 1. Team Collaboration ( for voice calls, instant messaging, conference and video...
Talking Tech on cliffcentral.com : Women in Tech
"Why are women in tech given such a hard time? Loads of ladies love their games, coding and networking, yet so few stay in the Tech world. Why is this? Are the males pushing them out? We get serious and tackle this topic." Listen to the podcast where I chatted to...
Tech Media on SAFM chatting about Top Productivity Apps – 17 March 2015
This week I have discussed my top 5 productivity apps on @SAFM with @AshrafGarda on Tech Media today: 1. Task Management: OmniFocus for Mac and iOS Price: OmniFocus For Mac : 14 Day Trial, Standard:: $39.99 Pro: $79.99 OmniFocus For iPad : $29.99 OmniFocus For...
How mobile is impacting local publishers
One of the biggest challenges facing local publishers and media houses is the ability to keep up with the market’s demand for highly personalised and real-time communication. This coupled with the fact that many South Africans are mobile first and even mobile only...