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Lynette Hundermark wins the People’s Choice award at the inaugural Southern Africa Startup Awards

by lynette@usefulandbeautiful.co.za | Aug 10, 2019 | Apps, Blog, Mobile, Press Releases, Women in Tech

  Prior to the Grand Finale, more than 3000 nominees went through public voting and adjudication in their home countries to win the national round. The winners from here were then further judged and ranked by an esteemed panel of international judges, whose...

Grown up women making it in Tech featuring our CEO, Lynette Hundermark

by lynette@usefulandbeautiful.co.za | Aug 10, 2019 | Blog, Mobile, Press Releases, Technology, Women in Tech

This article featured in the November 2018 edition of Women and Home Magazine SA.

Location Based Marketing, what is it and how to take advantage of this trend

by lynette@usefulandbeautiful.co.za | Feb 14, 2018 | Apps, Blog, Mobile, Mobile Marketing, retail

  Click here to listen to the podcast     Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means  using the...

Do you have Mobile App Fatigue – and if so, what can you do about it?

by lynette@usefulandbeautiful.co.za | Jan 30, 2018 | Apps, Mobile, Mobile Marketing, User Experience

  Click here to listen to the podcast     8 years after the global app-splosion, even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, “app-overload” aka “app-fatigue” is now a thing...

Tech Media on SAFM: Top mobile trends for the 2018 consumer

by lynette@usefulandbeautiful.co.za | Jan 22, 2018 | Apps, Blog, Mobile, Mobile Marketing, omnichannel

This week on  @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and  to ensure that we move towards  from  just having a mobile/digital...

TECH MEDIA ON SAFM : SA’S TOP SHOPPING/ECOMMERCE APPS

by lynette@usefulandbeautiful.co.za | Oct 3, 2017 | Apps, Blog, mCommerce, Mobile

This week on  @SAFM with @AshrafGarda I will be chatting about South Africa’s leading shopping/e-commerce apps that are currently available on the app market. Shopping/retail apps are growing in popularity globally and also locally. However, the presence of a...
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Recent Posts

  • Judging the 2019 Excellence in Education Awards
  • Women in Tech are Game-Changes : A writeup on the “Moving to Mastery Conference” as featured in the September 2019 edition of Brainstorm’s ICTInsight supplement
  • Our CEO Lynette Hundermark wins Female Role Model in Tech 2019 (South Africa)
  • Vote for our CEO Lynette Hundermark who has been chosen as a National Finalist in 2019 for the “Top Female Role Model of the Year
  • Our CEO Lynette Hundermark is an #InspiringFifty 2019 Winner

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  • Thoughts from a female leader in the tech industry | Useful and Beautiful on Top 7 tips for women in tech
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