MEET OUR CO-FOUNDERS
Founded by two leading experts in South Africa, Lynette Hundermark and George Reed have been the names behind some of South Africa’s most widely used and embraced mobile solutions, creating mobile solutions for brands such as Ster-Kinekor, LeisureBooks, Old Mutual, General Electric and Bidorbuy. With a passion for all things mobile, they established U&B as a specialized boutique company that focuses on delivering rich and engaging mobile experiences across a variety of sectors in South Africa.
Lynette co-founded U&B from Prezence Digital, where she served as the Apps Business Director and Head of Product Strategy. Her prior roles included mobile roles within the Naspers Group and she started her tech career as an enterprise analyst/programmer working in the UK for brands that included HSBC, Citibank , and Tesco. With a BSc (Hons) in Computer Science & Psychology , Lynette also holds various technology certifications in development, SCRUM and human factors in computing. Lynette’s appetite for the mobile space while keeping abreast of the latest industry trends has established her locally as an expert tech commentator and opinion leader. She is also involved in a variety of mentorship programmes that aims to build a greater community of passionate people in the tech and mobile field.
George Reed is respected in the digital and mobile industry with over 20 years in the creative space. He headed up the design department at Prezence as Creative Director for 7 years and then expanded his responsibilities by becoming Deputy MD. These roles have given him vast experience in the planning, strategizing and designing some of the best of breed digital solutions in South Africa. His practical experience ranges from designing websites, mobisites and apps to creating hugely successful online marketing campaigns. He is also a classically trained graphic designer making him fanatical about creating high quality and functional designs.