“People will not always remember the information they were presented with, but they will remember how they felt using your product, and positive experiences will always reign supreme.”

Useful and Beautiful, a mobile product strategy and development company launched last year, with the aim to provide premier and bespoke solutions that deliver the best user experience on all mobile devices placing the user at the core. A mobile strategy is no longer a nice-to-have it’s a definite must have especially with the growing mobile landscape.

Lynette Hundermark founder, mobile enthusiast and leading expert had this to say; “Your mobile strategy should integrate into your overall digital strategy which in turn needs to compliment your business and customer goals.”

Read the full press release on AfricaBusiness.com  and The Media Update