by lynette@usefulandbeautiful.co.za | Feb 14, 2018 | Apps, Blog, Mobile, Mobile Marketing, retail
Click here to listen to the podcast Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means using the...
by lynette@usefulandbeautiful.co.za | Jan 30, 2018 | Apps, Mobile, Mobile Marketing, User Experience
Click here to listen to the podcast 8 years after the global app-splosion, even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, “app-overload” aka “app-fatigue” is now a thing...
by lynette@usefulandbeautiful.co.za | Jan 22, 2018 | Apps, Blog, Mobile, Mobile Marketing, omnichannel
This week on @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and to ensure that we move towards from just having a mobile/digital...
by lynette@usefulandbeautiful.co.za | May 11, 2017 | Apps, Blog, Education, Mobile, Mobile Marketing, Small Business, Startups, Women in Tech
3 Years On: The journey so far A few weeks ago I reached the second milestone in my company’s career – the 3 year anniversary (the first milestone was reaching 1000 days in business). Like any major milestone in one’s life, such as a relationship...
by lynette@usefulandbeautiful.co.za | Jul 26, 2015 | Blog, mCommerce, Mobile, Mobile Marketing, omnichannel, Social Media
In our current digital age, omni-channel is no longer a strategy just for retailers. Social media makes all brands accessible and exchanges seamless. On social media you can reach your consumers, research them and personally engage with them. While not the only part...
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