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Location Based Marketing, what is it and how to take advantage of this trend

by lynette@usefulandbeautiful.co.za | Feb 14, 2018 | Apps, Blog, Mobile, Mobile Marketing, retail

  Click here to listen to the podcast     Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means  using the...

Do you have Mobile App Fatigue – and if so, what can you do about it?

by lynette@usefulandbeautiful.co.za | Jan 30, 2018 | Apps, Mobile, Mobile Marketing, User Experience

  Click here to listen to the podcast     8 years after the global app-splosion, even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, “app-overload” aka “app-fatigue” is now a thing...

Tech Media on SAFM: Top mobile trends for the 2018 consumer

by lynette@usefulandbeautiful.co.za | Jan 22, 2018 | Apps, Blog, Mobile, Mobile Marketing, omnichannel

This week on  @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and  to ensure that we move towards  from  just having a mobile/digital...

How I survived the first 3 years as a startup in the tech industry

by lynette@usefulandbeautiful.co.za | May 11, 2017 | Apps, Blog, Education, Mobile, Mobile Marketing, Small Business, Startups, Women in Tech

3 Years On: The journey so far A few weeks ago I reached the second milestone in my company’s career – the 3 year anniversary (the first milestone was reaching 1000 days in business). Like any major milestone in one’s life, such as a relationship...

Integrating social media using the power of mobile into omni-channel : Nairobi Business Monthly Magazine (Oct 2015)

by lynette@usefulandbeautiful.co.za | Oct 12, 2015 | Mobile, Mobile Marketing, omnichannel, Press Releases, Social Media, Technology

How social media (using the power of mobile) can help you win at Omni-channel

by lynette@usefulandbeautiful.co.za | Jul 26, 2015 | Blog, mCommerce, Mobile, Mobile Marketing, omnichannel, Social Media

In our current digital age, omni-channel is no longer a strategy just for retailers. Social media makes all brands accessible and exchanges seamless. On social media you can reach your consumers, research them and personally engage with them. While not the only part...
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Recent Posts

  • Judging the 2019 Excellence in Education Awards
  • Women in Tech are Game-Changes : A writeup on the “Moving to Mastery Conference” as featured in the September 2019 edition of Brainstorm’s ICTInsight supplement
  • Our CEO Lynette Hundermark wins Female Role Model in Tech 2019 (South Africa)
  • Vote for our CEO Lynette Hundermark who has been chosen as a National Finalist in 2019 for the “Top Female Role Model of the Year
  • Our CEO Lynette Hundermark is an #InspiringFifty 2019 Winner

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