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Location Based Marketing, what is it and how to take advantage of this trend

by lynette@usefulandbeautiful.co.za | Feb 14, 2018 | Apps, Blog, Mobile, Mobile Marketing, retail

  Click here to listen to the podcast     Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means  using the...

Kaya FM with Stevie B – Addressing mobile trends this festive season

by lynette@usefulandbeautiful.co.za | Dec 10, 2014 | Apps, Mobile, retail, Technology

With the shopping world ripe with opportunity, particularly among local retail outlets – I recently spoke to Stevie B on the KayaBiz show about some of the most prominent mobile shopping trends that we can expect to reshape the retail world at large. Click here to...

Leveraging the omni-channel is critical for etailers this festive season

by lynette@usefulandbeautiful.co.za | Nov 23, 2014 | Blog, Mobile, Mobile Marketing, omnichannel, retail

The game is on for local retailers this festive season, and the winners will be those who are able to communicate more intuitively and intelligently to connected consumers.So, it would seem that investing in mobile driven solutions such as apps would be a no-brainer....

Recent Posts

  • Judging the 2019 Excellence in Education Awards
  • Women in Tech are Game-Changes : A writeup on the “Moving to Mastery Conference” as featured in the September 2019 edition of Brainstorm’s ICTInsight supplement
  • Our CEO Lynette Hundermark wins Female Role Model in Tech 2019 (South Africa)
  • Vote for our CEO Lynette Hundermark who has been chosen as a National Finalist in 2019 for the “Top Female Role Model of the Year
  • Our CEO Lynette Hundermark is an #InspiringFifty 2019 Winner

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