by lynette@usefulandbeautiful.co.za | Jun 27, 2018 | Blog, Small Businesses, Startups, Women in Tech
In April this year, my company reached its 4 year milestone. While I was trying to reflect on this achievement during the week of the anniversary, I received a surprise in my Inbox : an email from the chair of the Business Women’s Association in South...
by lynette@usefulandbeautiful.co.za | Jun 6, 2018 | Blog, Women in Tech
So much awareness these days, (to my delight), is about rectifying the gender imbalance in the work place across pretty much all industry sectors and tech is no exception to jump onto this band wagon. Yay (so I thought). What companies are claiming they will do:...
by lynette@usefulandbeautiful.co.za | Feb 14, 2018 | Apps, Blog, Mobile, Mobile Marketing, retail
Click here to listen to the podcast Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly? In layman’s terms, location marketing means using the...
by lynette@usefulandbeautiful.co.za | Jan 22, 2018 | Apps, Blog, Mobile, Mobile Marketing, omnichannel
This week on @SAFM with @AshrafGarda I chatted about the top mobile trends for 2018 from a consumer perspective. As marketers we need to understand just how fiercely personal the mobile device is and to ensure that we move towards from just having a mobile/digital...
by lynette@usefulandbeautiful.co.za | Oct 3, 2017 | Apps, Blog, mCommerce, Mobile
This week on @SAFM with @AshrafGarda I will be chatting about South Africa’s leading shopping/e-commerce apps that are currently available on the app market. Shopping/retail apps are growing in popularity globally and also locally. However, the presence of a...
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