by lynette@usefulandbeautiful.co.za | Jun 16, 2015 | Apps, Mobile, Mobile Marketing, Nigeria, Press Releases, Technology, User Experience
“People will not always remember the information they were presented with, but they will remember how they felt using your product, and positive experiences will always reign supreme.” Useful and Beautiful, a mobile product strategy and development company...
by lynette@usefulandbeautiful.co.za | May 25, 2015 | Blog, Mobile, Mobile Marketing, omnichannel, Podcast
Click here to listen to a recording of my chat with Katleho Mogase where we unpack what Omni-channel actually means More and more South African companies across industries are talking about building Omni-channel strategies and infrastructures to give customers a...
by lynette@usefulandbeautiful.co.za | Mar 17, 2015 | mCommerce, Mobile, Mobile Marketing, omnichannel
Today’s connected market demands rich and seamless communication experiences when interacting with brands, and the one true way to achieve this is by embracing the Omni-channel experience. Many local brands are only multi-channel enabled, meaning that customers are...
by lynette@usefulandbeautiful.co.za | Mar 11, 2015 | Apps, Blog, Mobile, Mobile Marketing, Technology
One of the biggest challenges facing local publishers and media houses is the ability to keep up with the market’s demand for highly personalised and real-time communication. This coupled with the fact that many South Africans are mobile first and even mobile only...
by lynette@usefulandbeautiful.co.za | Mar 6, 2015 | Apps, Blog, mCommerce, Mobile, Mobile Marketing, Nigeria, Technology
Nigeria, with 125 million mobile subscribers, is not only Africa’s largest mobile market,but its population are a fascinating case in point. Nigerians are an extremely connected and engaged population, so much so that the mobile device has become an integral part of...
by lynette@usefulandbeautiful.co.za | Dec 10, 2014 | Apps, Blog, Mobile, Mobile Marketing, Technology
With the festive season in full bloom, the retail sector is in the spotlight and the performance of retail players will be an indication of our economic health. It is at this time of the year, that we typically see so many business vying for the attention of the...
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